Creative Director / Copywriter

WordSmiths

loriarcher@ymail.com   •   (985) 640-3011

 

Done That. Going There.

In 2016, I began a full-time freelance career with my semi-retired husband Dee Smith, former VP/Creative Director at Peter Mayer Advertising in New Orleans. With WordSmiths, you get two heads for the price of one. We concept, headline and name things together and I do the meetings and the heavy lifting.

From 1983-2016, I worked as Copywriter then Associate Creative Director then Creative Director at Peter Mayer, the largest full-service agency in Louisiana. I've worked on clients such as New Orleans Tourism Marketing Corporation, the Louisiana Office of Tourism, Asheville Tourism, Emerald Coast Tourism (Destin area), Delta Queen Steamboat Company, New Orleans Hilton, Sonesta International Hotels, Audubon Institute, Kennedy Space Center, City Park, Louisiana Children’s Museum, Scott Equipment, New Orleans Jazz and Heritage Festival and Hancock Bank/Whitney Bank.


What I'm Looking For

I’m looking to work for agencies and clients who still believe in the power of words and that the big idea matters – smart marketers who believe in their audiences and know they don’t have to condescend to get results. 


What I Bring to the Table

I’m a strong headliner but, unlike many copywriters, I can write long format pieces as well. I pride myself on being fast, prolific and strategic. I know there is more than one right answer, lots of ways to get through the door, and I know when to pick my battles.


My Education

I graduated from a little liberal arts school in Wisconsin called Beloit College with majors in both English Literature and English Composition. I graduated Magna Cum Laude and gave the speech at the Phi Beta Kappa dinner but I never learned the handshake.


Awards

A gaggle of Addys, including some districts, a national and a few special judges awards and best of shows. Lots of Adrians for  hospitality work. A song I wrote for a New Orleans Tourism entitled “Do They Play Jazz In Heaven” won the Silver World Medal at New York Festivals’ International Film and Video Awards. In 1998, I took home the New Orleans Ad Club’s Advertising Person of the Year Award for creative services.


 

 
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