Creative Director / Copywriter / Social Media Manager

loriarchersmith@gmail.com   •   (985) 640-3011

Done That. Doing This.

From 1983 to 2016 (with a year off for good behavior in 1988) I worked as copywriter, associate creative director and creative director at Peter Mayer, the largest full-service agency in Louisiana. There I developed an expertise in hospitality writing for clients such as the New Orleans Tourism Marketing Committee, the Louisiana Office of Tourism, Asheville Tourism, Emerald Coast Tourism (Destin area), Delta Queen Steamboat Company, New Orleans Hilton, Sonesta International Hotels and Audubon Institute. Non-hospitality clients have included Whitney and Hancock Bank, Ochsner Health System, CenturyLink, Freeport-McMoRan and The Times-Picayune.

In 2016, I founded my own company – WordSmiths. Over the past year, I've partnered for brands and companies such as Compucast Web, Inc., Ochsner Health System, Blue Runner Red Beans, Acme Oyster House, the New Orleans Tourism Marketing Committee, GoNOLA, the Louisiana Office of Tourism, New Orleans City Park, the New Orleans Multicultural Tourism Network, Armstrong International Airport, Ingalls Shipbuilding and Kennedy Space Center.

Since 2017, I've been employed by Compucast Web, Inc., where I write website content and videos for the company's many hotel, restaurant, and attraction clients. In addition, I create content and manage the social media for several top hospitality websites owned by Compucast, including experienceneworleans.com, neworleansrestaurants.com, bestneworleanshotels.com, weddingsinneworleans.com and mardigrasneworleans.com.


Education

I graduated from a little liberal arts school in Wisconsin called  Beloit College with majors in both English Literature and English Composition. I graduated Magna Cum Laude and am a member of Delta Phi Beta Kappa. (No, I do not know the secret handshake.)


Recognition

Over the years, my work has garnered Effies, Adrians and local, district and national Addys (including a few Special Judges Awards and Best of Shows). A song I wrote for a New Orleans Tourism entitled “Do They Play Jazz In Heaven” won the Silver World Medal at New York Festivals’ International Film and Video Awards. I've also been the recipient of the New Orleans Ad Club’s Advertising Person of the Year Award for creative services.


About the "S" at the End of WordSmiths

When you work with WordSmiths, you get the advantage of working with two writers for the price of one. I am married to Dee Smith, former VP/Creative Director at Peter Mayer Advertising. While he'd like to be retired, he is frequently called upon for impromptu brainstorm sessions.

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